Pay Per Click (PPC) is an advertising medium that gives your website adverts that are placed at the top of search engines and search partners website. You only pay when somebody clicks on your advert and visits your website, hence where the name Pay Per Click comes from.
Google adwords is the largest of these and we have many years experience tailoring campaigns for clients to get the best Return on Investment (ROI) possible. We achieve this through discusing requirements with clients and creating adverts for specific groups of keywords, always sending the people who click the adverts to highly targeted landing pages.
We make the adverts engaging to create high click through rates (CTR - percentage of people who view your advert that click it) and we monitor conversions (enquiries generated by google adwords) rates to make sure each campaign is profitable. The whole process ensures that overtime the Google quality score of your campaigns increases. This develops trust with google and inturn google will bring the price you pay for each click down, compared to competitors with lower Google quality score.
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